About Us
VIALET—you're in charge now.
Born as the response to the ever-changing needs of our generation, VIALET gives you the financial service management tool that you've always deserved.
No tricks and unwanted visits to the bank—we bring the power back to you. Get your own VIALET Mastercard®, open an account, transfer funds, and manage your finances anytime and anywhere.
We’re here to transform the traditional ways of doing things. With more than a decade of experience in the financial technology business, we have developed a product that is focused on giving you the financial freedom to live your life to the fullest. VIALET—the only financial service alternative made in the Baltics.
VIALET is owned by VIA SMS Group, an alternative financial services provider with an extensive product portfolio. Since its foundation in 2009, the company has expanded its operations to 7 countries and has grown into one of the leading European consumer lenders. Operating under the legal name of VIA Payments, the company is registered in Lithuania (No. 304531663) and licensed as an electronic money institution by Lithuanian Central Bank (license number 16).