About Us

VIALET—you're in charge now.

Born as the response to the ever-changing needs of our generation, VIALET gives you the financial service management tool that you've always deserved.

No tricks and unwanted visits to the bank—we bring the power back to you. Get your own VIALET Mastercard®, open an account, transfer funds, and manage your finances anytime and anywhere.

We’re here to transform the traditional ways of doing things. With more than a decade of experience in the financial technology business, we have developed a product that is focused on giving you the financial freedom to live your life to the fullest. VIALET—the only financial service alternative made in the Baltics.

VIALET is owned by VIA SMS Group, an alternative financial services provider with an extensive product portfolio. Since its foundation in 2009, the company has expanded its operations to 7 countries and has grown into one of the leading European consumer lenders. Operating under the legal name of VIA Payments, the company is registered in Lithuania (No. 304531663) and licensed as an electronic money institution by Lithuanian Central Bank (license number 16).

Our Team

  • Georgijs Krasovickis

    Georgijs Krasovickis

    Founder

    A dream without a visionary is just a wish. A finance management tool that is accessible to everyone and anywhere was Georgij's idea and, soon enough, he made his dream into a goal, gathered a team of brilliant minds and here we are now. For Georgij's innovation is a lifestyle. Having experience and passion for both fintech, and restaurant businesses, he definitely has a great taste for success and he's always on a lookout for the next challenge, opportunity, and innovation that will spice up the fintech world.
  • Artjoms Grivkovs

    Artjoms Grivkovs

    Chief Executive Officer

    Artjoms is a man of vision and is no stranger to the late nights at the drawing board. Disguised as a bearded individual in a suit, our CEO Artjoms is actually a rather creative mind. Hiding behind his job description is not about Artjoms; he never hesitates to get his hands dirty and does his best to ensure everybody is having a good time while marching towards the main objective.
  • Jeļena Antipova

    Jeļena Antipova

    Chief Technology Officer

    You have to be really careful about using the word “impossible” around our Chief Technology Officer Jelena. Why? Because she eats impossible for breakfast! Top-tier analytical problem solver and a daredevil on the track. If she’s not getting her hands dirty in yet another coding marathon, she’s on her quad making big boys bite her dust. Jelena spends most of her time figuring out solutions to problems no one else has yet stumbled upon.
  • Daiga Muižniece

    Daiga Muižniece

    Chief Legal Officer

    Daiga knows the essence of good living, and being our Chief Legal Officer, this trait comes in hand on a daily basis. Even though her duties consist of being the most rational person in the room, Daiga is the least likely person to be a killjoy. She’s an emotional thermostat calming the often-edgy nerves of colleagues.
  • Dmitrijs Ļvovs

    Dmitrijs Ļvovs

    Head of Risk Management Department

    There is no doubt that data can bring you success or ruin you in seconds. Managing this mess definitely requires superpowers. Thankfully, we have our own data magician. Dmitrijs has a healthy obsession with assessing worst-case scenarios. As our Head of Risk Management Department, he is the only person in the room thinking in terms of disaster, but no one is actually ever witnessing projects going south. Why so? Because Dmitrijs does his job like a champ.
  • Simona Lucatniece

    Simona Lucatniece

    PR and Marketing Communications Manager

    In a tech-savvy company the nerdy ying has to be balanced out by an equally slick yang. That’s why we have Simona, our PR and Marketing Communications Manager, who not only evens out the coolness factor but takes care of our image as well. A composed tornado in the office and a wanderluster on the outskirts, she handles obstacles and adversary with a steady hand, managing to squeeze in a proper laugh here and there
  • Andrius Merkelis

    Andrius Merkelis

    Chief Compliance Officer (CCO)

    Thanks to Andrius, we can say that VIALET is a 100% safe and reliable solution. Andrius is making sure that no money laundering, fraud and other crimes can be done through VIALET.  Andrius likes to share his knowledge and he has already lead various training programs across many countries.  In his free time, Andrius loves to walk in nature, read a good book or watch a movie. He also likes to take care of his own kingdom – the garden and the greenhouse.